If 2020 taught us anything, it’s that we have to slow down and start thinking about what we’re doing to our bodies, whether that’s managing pain relief, taking a step back from everyday life and reducing stress or making sure we get enough sleep.

Along with this, the pandemic has no doubt had an impact on everyone’s physical and mental health, so, we’ve pulled together 5 ways whole-body cryotherapy can help post-lockdown.

Sleep

sleep cryotherapyIn 2017, it was estimated that approximately 16 million adults in the UK suffer from insomnia or patterns of sleep disturbance. Now, it’s believed that number is even greater due to stress and anxiety associated with covid related worries. A survey conducted by the Mental Health Foundation concluded that almost 50% of adults within the UK feel that their lack of sleep is having a negative effect on their mental health and everyday life.

Whole-body cryotherapy can help in two ways:

  • Whole-body cryotherapy can increase the dopamine levels in the body, resulting in an increase in the depth, duration, and quality of sleep. This can have only positive effects on the body’s recovery and an individual’s psychological well being and can be particularly effective in times of overstimulation or high anxiety.
  • Whole-body cryotherapy can also help to reduce the actual causes of sleep-related issues. See below for more information.
Mental Health

Many current reports state that we’re on the cusp of a mental health crisis. Cryotherapy has long been used in many countries to help treat anxiety and depression. – Poland, Australia and the USA to name a few. Whole-body cryotherapy releases a flood of endorphins into the body promoting a long-standing state of relaxation. A 2008 study found that participants reported reduced symptoms of anxiety and depression by as much as 50% after undergoing whole body cryotherapy. In using cryotherapy to help manage mental health issues sufferers can be, simultaneously, addressing issues of sleep deprivation whilst also helping to keep the immune system in optimum condition.

The Immune System

Whole-body cryotherapy can help to give the immune system a vital boost. Studies have demonstrated that one of the ways in which cryotherapy impacts on the immune system is by increasing the white blood cell count, boosting the body’s ability to fight off infection. The extreme cold also promotes the elevation of cytokines which help to heal damaged cells whilst, additionally, the release of large doses of endorphins reduces cortisol levels, thereby strengthening the immune system. Helping individuals to feel healthier and fight off illness in these times is, clearly, more important than ever and whole body cryotherapy definitely has a role to play.

Pain Relief

Sadly, due to the pandemic, access to traditional medical treatments is less accessible and, yet, possibly, needed more than ever. In response, there’s been an increase in research into alternative methods of treating health problems where pain is a symptom.

Cryotherapy delivers much-needed pain relief to patients by decreasing inflammation, improving antioxidants, and increasing beta-endorphins. The cold is a natural pain suppressant and many patients have taken part in published studies that highlight the benefits of a series of whole-body cryotherapy treatments. Patients report a positive and significant impact on the reduction of the sensation of pain, with the additional benefit of an increase in function and range of movement in areas that had previously been painful.

Workout Recovery

Work outWorking out from home without the proper training equipment, trainer or recovery methods has resulted in many suffering physical injuries. Introducing whole body cryotherapy as a recovery method can help with the aftermath of this by reducing inflammation and reducing the muscular damage caused by stressing the muscle fibres.

Cryotherapy is widely used in athletics and training to help to relieve and remedy the intense pain and effects of an injury and the overexertion of muscles, tendons, and ligaments. The anti-inflammatory, restorative and rehabilitative effects of cryotherapy have been shown to have highly positive effects as a recovery method.

Continuing cryotherapy as an active and post-recovery method can also help individuals to continue to meet their fitness goals and stay in peak condition.

To find out more about the effects of cryotherapy check out the pages on our website here

Only 21% gyms offer recovery treatment and equipment Sports massage, physiotherapy and yoga the most common treatments provided

gym

As gyms, studios and sports facilities face serious pressures to retain and attract customers, new research reveals they are missing a trick, and all-important revenue, when it comes to their inventory and equipment offering.

With a growing emphasis on maintaining a healthy lifestyle to combat the threat of Coronavirus, research published in the Everyday Elite Report from CryoAction, which looks at the growing health and fitness habits of the average Briton, found just one in five (21%) sports and fitness facilities are offering specific treatment or equipment for physical and mental recovery.

The research by the UK’s leading provider of whole-body cryotherapy, into the fitness and recovery habits of Britons, found that 40% of people took part in some form of activity to aid their recovery from sport or exercise. With recovery techniques proven to aid performance, this means that the remaining 60% risk injury, missing out on personal bests, the opportunity to perform at the highest level, or be as active as they would like.

Sports facilities that do offer recovery treatment and equipment are most likely to offer sports massage or physiotherapy, 30.3%. With more than a quarter (28.2%) of gyms and fitness centres also offering advice on recovery by staff or resident personal trainers.

Following its resurgence, yoga was also offered at more than one in four (26.1%) sports and fitness venues, while 19% offer meditation classes. Sports facilities are also diversifying and creating further revenue streams in an attempt to bolster revenues, with a fifth of venues offering recovery products, such as nutritional supplements, supports and tape, and anti-inflammatory medicines or gels.

CryoAction cryotherapy

Interestingly, only one in 20 (5.6%) fitness centres and gyms provide access to a cryochamber despite increased uptake in use among professional sports clubs and celebrities.

Ian Saunders, director of CryoAction, said: “Gyms and the wider fitness industry have been hit hard by the coronavirus pandemic, and they face the challenge of trying to regain the trust and interest in fitness from the public. In the post-pandemic world, fitness venues need to take every opportunity they can to attract and retain customers and diversify their revenue streams by offering new and alternative facilities and equipment.

“Despite the UK’s rising appetite for recovery treatment, gyms and fitness centres seem to be lagging in offering treatments and equipment to their customers, meaning they are missing out on additional revenue and even increasing their membership numbers, as potential customers have to seek out the advice and therapy at specialist centres.

“There is a clear opportunity for sports, health and wellness businesses to focus on recovery and expand their offering into post-workout treatments and activities, especially as our research suggests that younger customers are more likely to prioritize these in order to maximise recovery and performance.”

More than a third (36.2%) of fitness enthusiast surveyed didn’t use a sports facility showing even greater appetite for new visitors and members with the right offering. 

A substantial 37% of 18-24-year-olds and 43.9% of 25-34-year-olds said their facility or venue did not have a recovery offering – and yet these are the groups most interested in such products and activities. Meanwhile, a more diversified offering could attract older groups too.

Saunders, continued: “Taking parting in recovery classes and treatment means that customers can train for longer and more intensely too, increasing their satisfaction of using fitness facilities. Recovery also prevents future and long-term injures, again leading to an increase in the use of facilities and a greater propensity to spend at a gym or fitness centre. Therefore, offering recovery equipment will make a fitness centre’s proposition stand out from late adopting competitors.

“Covid has led to an increased consumer demand for exercise and fitness generally, and more people exercising further increases potential for injury and the demand for recovery treatment. Fitness venues which stay ahead of trends by offering these kinds of facilities are equipping themselves to be a more attractive venue for customers.

“Cryotherapy chambers for example have seen an increase in use, encouraged by their use in elite and top-level sports. CryoAction chambers are used by Premier League sports stars but are also accessible to the general public, so they can experience the same high-level and quality recovery.”

For more information on our chambers please email info@cryoaction.com

For any marketing or media queries please email marketing@cryoaction.com

Explore our latest blog containing some great ideas for driving footfall into your wellness facility – including the implementation of Cryotherapy!

The wellness industry has always been popular, but it’s certainly grown over the years – specifically in the last decade. The Global Wellness Institute reported that the sector grew by 6.4% annually from 2015-2017 and is said to rise to £158,687 billion by 2022. Because of the industry’s growth, wellness businesses often struggle with making their numbers with all the other competition out there. As the UK’s leading providers of whole-body cryotherapy,  we’re sharing five ways to make more revenue in the wellness industry.

Continue reading “How To Increase Business For Your Wellness Facility”