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Rise of the ‘Everyday Elite’ Report – A Look Into Active Recovery

A look into the changing demands of the fitness consumer

Rise of the 'Everyday Elite' Report

Read our latest UK consumer research report focused on the ‘Rise of the Everyday Elite’, a new wave of fitness consumers pushing themselves further than ever before. We explore their developing attitudes towards fitness and recovery, and with it, how gyms, sports clubs, spas and health clubs can expand their offering to gain a greater share of this spend, and meet changing consumer demands in the process.

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