The demand for touch-free treatment solutions within the health, wellness,inside cryotherapy chamber sports and fitness industries has never been greater, and many, within these industries, are predicting that consumer demand for these high-tech touchless options will continue to grow during 2021 and beyond.

CryoAction’s whole-body cryotherapy chamber is the perfect touchless treatment for your existing clients, and how it’s an opportunity to attract new ones.

  1. It really is contactless!

The great thing about whole-body cryotherapy is there really is no need to come into physical contact with anyone. From the point of entering the chamber to having the therapy administered, an individual can feel safe in the knowledge that they’re getting all the physical and mental benefits they need from the treatment, whilst staff maintain a strict social distance outside.

Whole-body cryotherapy is an easy way to offer a high standard of treatment, with the added benefit of being covid compliant.

  1. In and out – there’s no need to wait around.

Because the treatment only takes three minutes, there is no need to wait around or be in any type of contact with other people for long periods of time. An individual can literally be in and out in no time. Disclaimers can be completed online or printed out at home and handed in just before starting the treatment, reducing time spent at the facility. Clients can even wear the clothes they want to wear, inside the chamber, underneath their everyday clothes, allowing them to simply remove their outerwear before entering the chamber and just popping it back on once the treatment is completed, further reducing the time spent at the facility.

  1. It’s easy to maintain a high standard of cleanliness.

Although our clients already maintain a high standard of cleanliness, we’re well aware that there is an expectation that any treatment offering has to have additional cleaning procedures in place. What’s great about CryoAction’s chambers is they’re super easy to clean, take little time and clients can feel assured that a high standard is being met. Other reassuring features include the fact that everyone who enters the chamber wears a mask (and not because of covid!) and individuals undergoing the treatment wear gloves, so do not touch any of the inside or outside of the chamber – taking contactless to a whole different level.

  1. Its physical benefits are versatile and can be just as, or more, effective than hands-on treatments

As we all know, the pandemic has significantly reduced the availability of close contact therapies such as massage, sports therapy and facials, all of which bring their own physical and psychological benefits to the recipient. Regrettably, the withdrawal of these services will have led to many sufferers of pre-existing medical conditions, such as fibromyalgia, being unable to gain their normal levels of relief, and those suffering the effects of physical exertion will have had limited access to therapy for injuries.

People may now be eager to seek out alternatives to close contact therapies and whole body cryotherapy is the ideal solution. Its versatility means that it can offer help with a wide range of problems, from skin conditions to the management of pain relief and the reduction of muscle injury from workouts. What’s more, in some instances, whole body cryotherapy can often be more effective than close contact therapy.

  1. It offers a feel-good factor

A lot of people’s mental health has been hit hard by the pandemic. Whole body cryotherapy can help the symptoms of anxiety and depression by releasing a rush of endorphins, creating a euphoric experience. Just 3 minutes in a cryochamber could help the everyday stresses to feel just a bit more



Research identifies that six whole body cryotherapy sessions at -130 °C can significantly reduce pain and disease activity in sufferers of Fibromyalgia.

A recently published scientific research article[i] has highlighted the beneficial use of whole-body cryotherapy for sufferers of fibromyalgia. Fibromyalgia is a debilitating condition that causes extreme tiredness and widespread pain across the body as well as consequences on the mental health and quality of life for sufferers. While it is not yet known exactly why fibromyalgia occurs, it is thought there could be several causative factors such as a chemical imbalance in the body, genetics, abnormal pain messages to the brain or strong emotional triggers which could include, for example, the loss of a loved one. Recent, clinical trials[ii] have, however, found evidence that the condition is associated with irregular levels of pro-inflammatory cytokines. According to the NHS website, estimates suggest that nearly 1 in 20 people may be affected by the conditions to some degree. Sadly, there is no cure for the condition, but the symptoms can be managed.

Whole Body Cryotherapy involves exposing the body to temperatures as low

cryotherapy chamber
A CryoAction Whole Body Cryotherapy Chamber

as -130°C for a period of up to 3 minutes. The therapy is delivered in a specially designed cryogenic chamber where the air is supercooled, and users stand in the chamber under the guidance of a trained operator. The whole-body cryotherapy sessions can be taken at regular intervals over a period of weeks.

The study concluded that serial whole body cryotherapy sessions are a fast-acting and effective treatment for suffers from fibromyalgia. When compared with a healthy control group, fibromyalgia patients showed notably different cytokine levels and reported a significant reduction in pain and disease activity after three and six whole body cryotherapy sessions. Its believed that an alteration in cytokine levels accounts for the reported benefits and that the changes in cytokine levels occur as the direct result of the patients’ exposure to the extreme cold, thereby establishing whole body cryotherapy as a fast-acting and effective and much-needed treatment for fibromyalgia.

The research involved 23 fibromyalgia sufferers and 30 healthy controls participating in six sessions of whole-body cryotherapy at -130 °C. The research was conducted by

· Phillip Klemm – Department of Rheumatology, Immunology, Osteology and Physical Medicine, Justus-Liebig-University Giessen, Campus Kerckhoff, Bad Nauheim, Germany

· Johanna Becker, Iris Aykara, Gabriel Dischereit , Elena Neumann , Ulf Müller-Ladner , & Uwe Lange – Department of Rheumatology, Immunology, Osteology and Physical Medicine, Justus-Liebig-University Giessen, Campus Kerckhoff, Bad Nauheim, Germany.

· Thomas Asendorf – Department of Medical Statistics, University Medical Center Göttingen, Göttingen, Germany.

CryoAction Chief Executive Officer, Ian Saunders commented:

“Fibromyalgia can be an extremely debilitating condition, with an estimated 1.5 to 2 million people in the UK being affected. We know from our clients that more and more sufferers of fibromyalgia are turning to extreme cold treatment as an effective way of managing their pain and improving their quality of life.

It’s fantastic to see this study highlights just how powerful regular whole body cryotherapy sessions can be in bringing about drug-free pain relief and will be much-welcomed news for sufferers of the condition”

CryoAction cryotherapy chambers are available in various locations throughout the UK with retained operators available to administer whole body cryotherapy sessions

[i] Serial whole-body cryotherapy in fibromyalgia is effective and alters cytokine profiles – Philipp Klemm 1, Johanna Becker 2, Iris Aykara 2, Thomas Asendorf 3, Gabriel Dischereit 2, Elena Neumann 2, Ulf Müller-Ladner 2, Uwe Lange 2 (

[ii] Fibromyalgia and cytokines – Ignasi Rodriguez-Pintó , Nancy Agmon-Levin , Amital Howard, Yehuda Shoenfeld (

Any questions or queries? Please feel free to get in touch with our press office

For further information about the CryoAction range, please contact

If 2020 taught us anything, it’s that we have to slow down and start thinking about what we’re doing to our bodies, whether that’s managing pain relief, taking a step back from everyday life and reducing stress or making sure we get enough sleep.

Along with this, the pandemic has no doubt had an impact on everyone’s physical and mental health, so, we’ve pulled together 5 ways whole-body cryotherapy can help post-lockdown.


sleep cryotherapyIn 2017, it was estimated that approximately 16 million adults in the UK suffer from insomnia or patterns of sleep disturbance. Now, it’s believed that number is even greater due to stress and anxiety associated with covid related worries. A survey conducted by the Mental Health Foundation concluded that almost 50% of adults within the UK feel that their lack of sleep is having a negative effect on their mental health and everyday life.

Whole-body cryotherapy can help in two ways:

  • Whole-body cryotherapy can increase the dopamine levels in the body, resulting in an increase in the depth, duration, and quality of sleep. This can have only positive effects on the body’s recovery and an individual’s psychological well being and can be particularly effective in times of overstimulation or high anxiety.
  • Whole-body cryotherapy can also help to reduce the actual causes of sleep-related issues. See below for more information.
Mental Health

Many current reports state that we’re on the cusp of a mental health crisis. Cryotherapy has long been used in many countries to help treat anxiety and depression. – Poland, Australia and the USA to name a few. Whole-body cryotherapy releases a flood of endorphins into the body promoting a long-standing state of relaxation. A 2008 study found that participants reported reduced symptoms of anxiety and depression by as much as 50% after undergoing whole body cryotherapy. In using cryotherapy to help manage mental health issues sufferers can be, simultaneously, addressing issues of sleep deprivation whilst also helping to keep the immune system in optimum condition.

The Immune System

Whole-body cryotherapy can help to give the immune system a vital boost. Studies have demonstrated that one of the ways in which cryotherapy impacts on the immune system is by increasing the white blood cell count, boosting the body’s ability to fight off infection. The extreme cold also promotes the elevation of cytokines which help to heal damaged cells whilst, additionally, the release of large doses of endorphins reduces cortisol levels, thereby strengthening the immune system. Helping individuals to feel healthier and fight off illness in these times is, clearly, more important than ever and whole body cryotherapy definitely has a role to play.

Pain Relief

Sadly, due to the pandemic, access to traditional medical treatments is less accessible and, yet, possibly, needed more than ever. In response, there’s been an increase in research into alternative methods of treating health problems where pain is a symptom.

Cryotherapy delivers much-needed pain relief to patients by decreasing inflammation, improving antioxidants, and increasing beta-endorphins. The cold is a natural pain suppressant and many patients have taken part in published studies that highlight the benefits of a series of whole-body cryotherapy treatments. Patients report a positive and significant impact on the reduction of the sensation of pain, with the additional benefit of an increase in function and range of movement in areas that had previously been painful.

Workout Recovery

Work outWorking out from home without the proper training equipment, trainer or recovery methods has resulted in many suffering physical injuries. Introducing whole body cryotherapy as a recovery method can help with the aftermath of this by reducing inflammation and reducing the muscular damage caused by stressing the muscle fibres.

Cryotherapy is widely used in athletics and training to help to relieve and remedy the intense pain and effects of an injury and the overexertion of muscles, tendons, and ligaments. The anti-inflammatory, restorative and rehabilitative effects of cryotherapy have been shown to have highly positive effects as a recovery method.

Continuing cryotherapy as an active and post-recovery method can also help individuals to continue to meet their fitness goals and stay in peak condition.

To find out more about the effects of cryotherapy check out the pages on our website here

Just 20 session of whole-body cryotherapy can improve the symptoms of MS

A recently published scientific research article1 has highlighted the benefits of the use of whole-body cryotherapy for sufferers of Multiple Sclerosis (MS). A disease of the central nervous system, MS is an auto-immune disease, where the immune system, instead of attacking a virus or infection, starts to attach the new cells, in particular the protective layer of fatty protein covering the nervous system cells.

Whole Body Cryotherapy involves exposing the body to temperatures as low as -130°C for a  period of up to 3 minutes. The therapy is delivered in a specially designed cryogenic chamber where the air is supercooled. Users stand or sit in an adapted chair in the chamber under the guidance of a trained operator. The whole body cryotherapy sessions can be taken at regular intervals over a period of weeks.

The conclusions are the study identified that a series of 20 Whole Body CryoAction whole body cryotherapy chamberCryotherapy sessions improve the functional state and reduces fatigue in patients with MS, which may be due to adaptive changes in bioelectrical muscle activity.

The research study group was 114 MS patients of which 74 received a series of 20 sessions of whole body cryotherapy. The study was conducted by experts from 

  • Department of Functional Diagnostics and Physical Medicine, Pomeranian Medical University in Szczecin, Szczecin,
  • Poland College of Engineering and Health in Warsaw, Faculty of Health Sciences, Warsaw, Poland
  • Department of Cardiological Rehabilitation, Central Clinical Hospital of the Ministry of Internal Affairs and Administration in Warsaw, Warsaw, Poland

This research complements other similar scientific research that demonstrated the effect of 50 whole body cryotherapy sessions in MS patients that highlighted: improvement of functional status, reduction of depressive symptoms and pain, reduction of the degree of disability and felt fatigue and increase uric acid concentration in plasma.

CryoAction Chief Executive Officer, Ian Saunders commented “With an estimated 130,000 sufferers of multiple sclerosis in the United Kingdom, this research will be welcome news to those afflicted with this terrible disease. We know from current MS patients who are users of the growing number of CryoAction cryotherapy chambers installed in the UK, just how much they are benefitting from access to our chambers, and now we have the scientific research to back up the anecdotal information.”

Case study: See how the -135-degree treatment is putting the brakes on ex-superbike racer’s multiple sclerosis

For more information or any queries, please contact Naomi from CryoAction


Tel: 020 8075 3024

Whole-body cryotherapy technology has turned dramatically improved Dorset man’s mobility

ms case studyAn ex-British Superbike racer is using new state-of-the-art recovery treatment to manage his multiple sclerosis (MS), leaving him pain-free and able to enjoy life after racing.

Alister Bailey, 37, from Poole in Dorset has credited a super-cold therapy, from CryoAction, to help easily manage his MS, allowing him to work again following his retirement from motorcycle racing.

CryoLabs use the same CryoAction professional, clinical quality chambers as those used by the Premier League Football teams and the England and Wales Rugby Federations.

Alister, who previously raced for Virgin Yamaha in the British Superbike Championships for more than seven years, was diagnosed with MS after his racing career retirement. He was left bedridden, temporarily blind and unable to move 10 years ago when the MS first developed.

Since his MS diagnosis, Alister has struggled with mobility, fatigue and even cognitive function as the lifelong condition affects his brain and spinal cord function. However, after searching the internet for solutions to ease his pain, Alister found an advanced treatment available on his doorstep, which is used by professional athletes to improve performance and aid recovery.

CryoLabs, in Dorset, operates CryoAction’s professional, clinical and quality chambers, which involve exposing the body to temperatures of -135 degrees for three and a half minute sessions. The advanced, whole-body, cryotherapy treatment means that Alister is able to keep mobile, has gained better clarity of thought, and can carry on his day as normal.

After hanging up his helmet at 23 years old, Alister now works for a construction company, and is able to work without hindrance. He is often ache and pain-free following the cryotherapy treatment, which otherwise leaves him fatigued and unable to sleep.

Alister says the advanced treatment has changed his life, helping to turn a bad MS day into a good one.

Alister said: “Since discovering CryoLabs’s cryotherapy treatment, eight months ago, my life has genuinely changed. I have gained control of my condition for the first time, and can lift my mood and mobility by having a short session of treatment. I try to use the chamber every day and anticipate my afternoon fatigue by having the treatment around mid-morning.”

CryoAction chambers provide a superior quality of ultra-cold treatment which reduces pain and inflammation by dulling the nerves and restricting blood flow to certain parts of the body.

The six metre whole body cryotherapy unit has a dual chamber design, which allows the main chamber to retain its extreme level of cold efficiently. The hi-tech, fully computerised, two-stage cryotherapy chamber is located at CryoLabs, Poole, Dorset, with other facilities planned to open in Glasgow and Greater London in 2020.

Ian Saunders, CEO, of CryoAction, said: “It’s great to see our cutting-edge technology being used beyond state-of-the-art sports training facilities to improve the lives of everyday people. Our aim now is to increase the number of CryoAction chambers available for public use across the UK, so we can provide even greater amounts of recovery and respite to those in need, regardless of their age or condition.”

For more information or queries please contact


Only 21% gyms offer recovery treatment and equipment Sports massage, physiotherapy and yoga the most common treatments provided


As gyms, studios and sports facilities face serious pressures to retain and attract customers, new research reveals they are missing a trick, and all-important revenue, when it comes to their inventory and equipment offering.

With a growing emphasis on maintaining a healthy lifestyle to combat the threat of Coronavirus, research published in the Everyday Elite Report from CryoAction, which looks at the growing health and fitness habits of the average Briton, found just one in five (21%) sports and fitness facilities are offering specific treatment or equipment for physical and mental recovery.

The research by the UK’s leading provider of whole-body cryotherapy, into the fitness and recovery habits of Britons, found that 40% of people took part in some form of activity to aid their recovery from sport or exercise. With recovery techniques proven to aid performance, this means that the remaining 60% risk injury, missing out on personal bests, the opportunity to perform at the highest level, or be as active as they would like.

Sports facilities that do offer recovery treatment and equipment are most likely to offer sports massage or physiotherapy, 30.3%. With more than a quarter (28.2%) of gyms and fitness centres also offering advice on recovery by staff or resident personal trainers.

Following its resurgence, yoga was also offered at more than one in four (26.1%) sports and fitness venues, while 19% offer meditation classes. Sports facilities are also diversifying and creating further revenue streams in an attempt to bolster revenues, with a fifth of venues offering recovery products, such as nutritional supplements, supports and tape, and anti-inflammatory medicines or gels.

CryoAction cryotherapy

Interestingly, only one in 20 (5.6%) fitness centres and gyms provide access to a cryochamber despite increased uptake in use among professional sports clubs and celebrities.

Ian Saunders, director of CryoAction, said: “Gyms and the wider fitness industry have been hit hard by the coronavirus pandemic, and they face the challenge of trying to regain the trust and interest in fitness from the public. In the post-pandemic world, fitness venues need to take every opportunity they can to attract and retain customers and diversify their revenue streams by offering new and alternative facilities and equipment.

“Despite the UK’s rising appetite for recovery treatment, gyms and fitness centres seem to be lagging in offering treatments and equipment to their customers, meaning they are missing out on additional revenue and even increasing their membership numbers, as potential customers have to seek out the advice and therapy at specialist centres.

“There is a clear opportunity for sports, health and wellness businesses to focus on recovery and expand their offering into post-workout treatments and activities, especially as our research suggests that younger customers are more likely to prioritize these in order to maximise recovery and performance.”

More than a third (36.2%) of fitness enthusiast surveyed didn’t use a sports facility showing even greater appetite for new visitors and members with the right offering. 

A substantial 37% of 18-24-year-olds and 43.9% of 25-34-year-olds said their facility or venue did not have a recovery offering – and yet these are the groups most interested in such products and activities. Meanwhile, a more diversified offering could attract older groups too.

Saunders, continued: “Taking parting in recovery classes and treatment means that customers can train for longer and more intensely too, increasing their satisfaction of using fitness facilities. Recovery also prevents future and long-term injures, again leading to an increase in the use of facilities and a greater propensity to spend at a gym or fitness centre. Therefore, offering recovery equipment will make a fitness centre’s proposition stand out from late adopting competitors.

“Covid has led to an increased consumer demand for exercise and fitness generally, and more people exercising further increases potential for injury and the demand for recovery treatment. Fitness venues which stay ahead of trends by offering these kinds of facilities are equipping themselves to be a more attractive venue for customers.

“Cryotherapy chambers for example have seen an increase in use, encouraged by their use in elite and top-level sports. CryoAction chambers are used by Premier League sports stars but are also accessible to the general public, so they can experience the same high-level and quality recovery.”

For more information on our chambers please email

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-130-degree treatment helps runner reach 80th marathon milestone

Marathon runner credits reaching the achievement to whole-body cryotherapy technology

Gary Howells

An ex-soldier turned amateur runner has completed 80 marathons in just seven years, having started racing as a hobby and way to unwind after leaving the armed forces.

Gary Howells, 39, from South Wales, finished his first marathon in 2013, and now runs a fitness centre in Llanelli, coaching others on their running training and techniques after completing 80 marathons, 30 ultra marathons and six Ironman triathlons across the globe.

The experienced runner has credited active recovery with enabling him to achieve the incredible milestone and complete thousands of miles on foot. Gary first used cryotherapy in Poland in 2016, in preparation for the Marathon des Sables, a six-day, 251 km (156 mile) ultramarathon – the distance of six regular marathons.

He has continued to use an advanced type of super-cold therapy from CryoAction at SwanseaCryo, to help assist his recovery from intense exercise, allowing him to train and compete on a regular basis.

The sports therapist has a broad knowledge and experience of working in a range of clinics and now focuses on helping other triathletes and runners improve their technique and recovery. He is a running movement specialist with a wealth of knowledge in movement patterns and biomechanics, enabling him to diagnose injuries and identify improvements to body movement.

Gary has supported events such as Ironman Wales, Great Welsh Marathon, Front Runner events and many local triathlons and running events, recommending super-cold therapy from CryoAction to improve their finishing times and training regimes. CryoAction cryotherapy chambers are the same professional, clinical quality chambers as those used by the Premier League Football teams and the England and Wales Rugby Federations.

Talking about his achievement, Gary said: “Sometimes I have to pinch myself, and take a moment to count all the events I’ve now completed. I only started running seven years ago and I must have covered tens of thousands of miles on foot, bike and in the water.

“When people ask what my secret is, my first response is recovery – I don’t just mean having a day off or working on strength training rather than hard miles. I mean active recovery. I used cryotherapy for the first time four years ago and haven’t looked back. Since returning home I found a CryoAction chamber on my doorstep and immediately booked a block of sessions. After a three minute session at -130 degrees I feel like I can do another marathon straight away. It’s hard to explain but you can feel your body repairing and the blood flowing.

“There’s many other forms of active recovery, including stretching, sports massage and yoga, but cryotherapy is the quickest and most effective, and has allowed me to keep running long distances all over the world. I have tried 100% oxygen and have still not have the same affect or benefits of the extreme cold therapy on my body. gary cryotherapy

“I’ve never had an injury, and I aim to pass my techniques and what I have learned to others to help them improve their times. However, without proper preparation and recovery, they may not even make the start line. Recovery is a massive part of preparing for a race, as is nutrition and sleep – if you’re not recovering you’re not progressing.

“Often runners and triathletes invest in expensive equipment, to shave seconds and minutes off their times, however those that are willing to spend thousands of pounds on a bike, helmet, shoes and kit overlook recovery. A session in a cryotherapy chamber or a sports massage is a fraction of the price of some sports equipment yet it doesn’t occur to many to invest in their body and recovery as it is not as material as a shiny new bicycle.”

SwanseaCryo operates CryoAction’s professional, clinical and quality chambers, which involve exposing the body to temperatures of -130 degrees for three and a half minute sessions. The advanced, whole-body cryotherapy treatment means that Gary and anyone that uses the chamber is able to recover faster and race more often.

CryoAction chambers provide a superior quality of ultra-cold treatment which reduces pain and inflammation from sports injuries by dulling the nerves and restricting blood flow to certain parts of the body.

Ian Saunders, CEO, of CryoAction, said: “Gary’s story is an incredible and inspiring one – to achieve such an achievement in a short period of time is staggering. We’re thrilled that he credits what he has achieved to using our facilities, and it goes to show that cryotherapy and extreme-cold treatment isn’t just for highly paid sportspeople, it’s for everyday fitness enthusiast too – the ‘everyday elite’. We have seen a rise in the amount of people using the therapy to improve their running and triathlon times and it’s great to see people investing in their health in this kind of way.

“Our aim now is to increase the number of CryoAction chambers available for public use across the UK, so we can provide even greater amounts of recovery and respite to those that need it.”

You can see the full CryoAction range here

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It’s the start of the New Year (decade even) and with it come the resolutions. Studies have shown that fewer than 1 in 10 of us will maintain our goals throughout the year, with one-quarter of people giving up after just 7 days! So, to help you achieve your goals and stay motivated, here are some ways whole-body cryotherapy can help! Continue reading “New Year, New You! Achieving Your Resolution”

Explore our latest blog containing some great ideas for driving footfall into your wellness facility – including the implementation of Cryotherapy!

The wellness industry has always been popular, but it’s certainly grown over the years – specifically in the last decade. The Global Wellness Institute reported that the sector grew by 6.4% annually from 2015-2017 and is said to rise to £158,687 billion by 2022. Because of the industry’s growth, wellness businesses often struggle with making their numbers with all the other competition out there. As the UK’s leading providers of whole-body cryotherapy,  we’re sharing five ways to make more revenue in the wellness industry.

Continue reading “How To Increase Business For Your Wellness Facility”

Explore the sporting and fitness benefits of cryotherapy

For those looking to improve their sporting and fitness performance and give themselves a competitive advantage, Cryotherapy may be just the thing. From speedy healing to decreased levels of fatigue, this is a solution that many are increasingly realising the benefits of!

Continue reading “Reasons Why Sports and Fitness Love Cryotherapy”